Is a Genesis a Hyundai? Discover the Surprising Link

Genesis, a name that has been turning heads in the luxury car market for nearly a decade, has an interesting story. Born in 2015 as Hyundai's luxury vehicle division, Genesis officially became its own brand in 2017. But here's a fun fact: the name Genesis comes from Hyundai's first luxury sedan, which was sold from 2008 to 2016. You might be wondering where Genesis fits in the luxury car world. Genesis is going toe-to-toe with big names such as BMW, Mercedes-Benz, and Lexus.

Genesis Models and Their Unique Features

Genesis isn't just one car — it's a whole family of luxury vehicles. The brand's first SUV hit the market in 2020, and in 2021, Genesis declared its intention to have an all-electric lineup by 2030. Let's take a quick tour of what's on offer.

Sedans:

• G70: The sporty compact luxury sedan
• G80:  A midsize luxury sedan that turns heads
• G90:  A full-size luxury sedan

SUVs:

• GV60: A compact luxury electric SUV, perfect for eco-conscious drivers
• GV70: Compact luxury SUV with plenty of style
• GV80: Midsize luxury SUV that's ready for adventure

But what makes these cars special? It's all in the details:

• Elegant, athletic design: Known for its eye-catching style
• Top-notch materials: Luxurious feel inside and out
• Smart safety features: Systems to keep you safe on the road
• Powerful engines: Including some speedy turbocharged options and eco-friendly electric powertrains

Cutting-Edge Technology and Safety Features

Genesis car models don't just look good — they're packed with smart tech too. Here are some intriguing features you might find:

• Genesis integrated controller: A sophisticated touchpad to control your car
• Big screens: Large displays that can show different things at once
• Augmented reality navigation: Like having a high-tech map right in front of you
• Over-the-air updates: New features without visiting a dealer

Safety is important to Genesis in all aspects of car manufacturing. Check out these driver-assistance systems:

• Highway Driving Assist II: Near-autonomous driving on highways
• Forward collision-avoidance assist: Helps prevent front-end crashes
• Blind-spot collision-avoidance assist: Keeps an eye on spots you can't see
• Smart cruise control:  Keeps a safe distance from other cars, even in stop-and-go traffic

All this tech is getting noticed. Genesis ranked highest among eligible brands in J.D. Power's 2024 U.S. Tech Experience Index Study. Many Genesis models have earned top safety ratings from the Insurance Institute for Highway Safety.

The Manufacturing Excellence Behind Genesis Vehicles

If you've ever wondered where Genesis vehicles are manufactured, most come from Ulsan, South Korea — that's the company's main hub. But some models for North America are assembled in Montgomery, Alabama. No matter where they're made, Genesis takes quality seriously.

They put every car through tough tests to make sure it's perfect. They also use special materials and smart manufacturing tricks to make each vehicle just right.

Genesis isn't just thinking about today — they're looking to the future. They want to be carbon-neutral by 2035. That means making cars that are better for the environment, including more electric vehicles.

Understanding the Brand: Who Owns and Makes Genesis?

Hyundai Motor Group owns Genesis but is a separate luxury brand within the group. Here are some of the important people behind Genesis:

• Euisun Chung:  The executive chairman of Hyundai Motor Group
• Luc Donckerwolke: The automobile designer behind the brand's signature looks

While Genesis and Hyundai share some tech and platforms, Genesis has its own design, engineering, and marketing teams.

You can find Genesis cars around the world, including in South Korea, North America, Europe, China, and Australia.

FAQs: Addressing Common Questions About the Genesis Brand

Is a Genesis a Hyundai?

While Genesis is owned by Hyundai Motor Group, it is its own luxury brand with unique models, designs, and engineering focus. Think of it as Hyundai's fancy cousin—related but distinct.

What Are the Main Genesis Car Models?

Genesis offers a range of luxury vehicles. For sedans, you can choose from the G70, G80, or G90. If you prefer an SUV, check out the GV60, GV70, and GV80. Each model has its own personality, from sporty compacts to roomy full-size options.

Who Manufactures Genesis Cars?

Hyundai Motor Group primarily makes Genesis cars. Most come from factories in South Korea, but some are assembled in the United States. No matter where they're built, they all meet Genesis's high standards for luxury and quality.

Who Owns the Genesis Brand?

The Genesis brand is owned by Hyundai Motor Group and operates with its own identity, with a focus on high-end vehicles.

Does Hyundai Have a Luxury Brand?

Genesis is Hyundai Motor Group's luxury vehicle division. It was created to compete with other high-end car brands and offer a premium option within the Hyundai family.

Experience Luxury for Yourself at Genesis of Columbia

Now that you know about Genesis, experience it yourself at Genesis of Columbia. Whether you're interested in a sleek G80 sedan or a spacious GV80 SUV, we've got a Genesis that's perfect for you. Our knowledgeable team can answer any questions you have and help you find the right fit for your lifestyle.

Ready to take the next step? Visit our Columbia showroom for a test drive and feel the Genesis difference for yourself. If you're thinking about your budget, our finance team is here to help make your luxury car dream a reality.

Image Credit to US News